Editorial

8 Types Of Headline Bloggers Should Know





Hi fellow bloggers, digital markers, others who make use of platforms like blogs, websites to sell their products and services to millions of online users across the world. Here is what I've for you today while reading about headlines, I decided to craft 8 Types Of Headline Bloggers Should Know.  

What is a headline? A headline is what sells a news story. It is also a craft that describes your content in the fewest sentences. Headline as several definitions and which I definitely know you would have come across series of headlines offline and offline. But, I want you to know that HEADLINE is what catches the attention of the readers to get into your blog or website to read your contents and share with friends. Let go straight to the real thing (Smiling).  I know you will surely learn from it cause I learned also that's why I am writing to you.

1. The Direct Headlines

This type of headline is direct, and goes straight to the heart of the matter, without any attempt at
cleverness. 
Example: Pure Silk Blouses – 30% Off

2. The Indirect Headline

This type of headline uses curiosity to raise a question in the reader’s mind. The answer to such question is revealed in the body of the article. Often a double meaning is utilized, which is used online.
 Example: An article might have the headline Fresh Bait Works Best and yet it
has nothing to do with fishing because it’s actually about writing timely content that
 acts as link bait. 

3. The News Headline

This headline is pretty self­explanatory, as long as the news itself is actually, well… news. A 
product announcement, an improved version, or even a content scoop can be the basis of a 
compelling news headline. 
Example: My Exclusive Interview With PNoy. 


4. The How to Headline

This type of headline is effective both online and offline. Bly says that “Many advertising writers  claim if
you begin with the words how to, you can’t write a bad headline.” 
Examples: How to Write Effective Headlines
      How to Upload Videos on Facebook


5. The Question Headline

It must do more than simply ask a question. According to Bly, it must be a question that the reader
can empathize with, or would like to see answered. 
Bly’s Example: Do You Close the Bathroom Door Even When You’re the 
   Only One Home?
Whether the reader’s answer to this headline is “yes” or “no,” he will be curious to find out what this
behavior means, and will most probably keep reading. 


6. The Command Headline

This headline boldly tells the prospect what the reader has to do. The first word should be a strong verb demanding action. This type of headline is best used when the information, product or service you are writing about eliminates the need for some equipment, a difficult task, or a big expense.
Example: Teach Yourself Math!

7. The Reason Why Headline. 

This type of headline is useful when the body of the article consists of a numbered list of product 
features or tips, which you then incorporate into the headline.
Example: Twenty Reasons Why Linux is Better Than Windows

8. The Testimonial Headline

This headline is effective because it presents outside proof that you offer great value. This involves taking what someone else has said about you, your website or service, and using their actual words in your headline. Using direct quotes lets the reader know that they are reading a testimonial. 
The body of the article should discuss further the testimonial quote.

Example: “Open Source software is more effective,” admits Bill Gates

Wow, interestingly I know you would have picked something from this post. Comment for additional opinions, and share with fellow bloggers. 



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